Personalization Strings in Marketing Cloud

Personalization Strings in Marketing Cloud

Quote "A personalization string lets you insert subscriber attributes, such as subscriber name, into your emails. Personalization strings can appear in the subject line, preheader, or in the content of the email. You may hear personalization strings referred to as merge fields or substitution strings." Unquote

EXAMPLE :

Hello %%FirstName%%   %%LastName%%

OR 

%%[
  SET @FIRSTNAME=AttributeValue("FIRSTNAME")
  SET @LASTNAME=AttributeValue("LASTNAME")
]%%

Hello %%=v(@FIRSTNAME)=%%   %%=v(@LASTNAME)=%%

When you write this code in your email, it personalizes the data based on
the subscriber context.

WHAT DO YOU UNDERSTAND BY SUBSCRIBER CONTEXT ?

It means where does the subscriber resides during the send, does it resides
in All Subscriber, Sendable Data Extension, Journey Builder entry source
attributes.

SCENARIO 1 :

SENDABLE DATA EXTENSION

SUBSCRIBERKEY EMAIL FIRSTNAME LASTNAME 1234567890 B2.SHASHI@GMAIL.COM SHASHI PRASAD

ALL SUBSCRIBER PROFILE ATTRIBUTE

SUBSCRIBERKEY EMAIL FIRSTNAME LASTNAME 1234567890 B2.SHASHI@GMAIL.COM SHASHI PRASAD


WHEN YOU PERFORM THE SEND WHAT HAPPENS :

THE SUBSCRIBER IS PRESENT IN ALL SUBSCRIBERS, SO THE EMAIL WILL PULL
THE DATA FROM ALL SUBSCRIBERS AND PROFILE ATTRIBUTES

DISPLAYS :

Hello SHASHI PRASAD


SCENARIO 2 :

SENDABLE DATA EXTENSION

SUBSCRIBERKEY EMAIL FIRSTNAME LASTNAME 1234567890 B2.SHASHI@GMAIL.COM <BLANK> <BLANK>

ALL SUBSCRIBER PROFILE ATTRIBUTE

SUBSCRIBERKEY EMAIL FIRSTNAME LASTNAME 1234567890 B2.SHASHI@GMAIL.COM SHASHI PRASAD

WHEN YOU PERFORM THE SEND WHAT HAPPENS :

THE SUBSCRIBER IS PRESENT IN ALL SUBSCRIBERS, SO THE EMAIL WILL PULL
THE DATA FROM ALL SUBSCRIBERS AND PROFILE ATTRIBUTES

DISPLAYS :

Hello SHASHI PRASAD


SCENARIO 3 :

SENDABLE DATA EXTENSION

SUBSCRIBERKEY EMAIL FIRSTNAME LASTNAME 1234567890 B2.SHASHI@GMAIL.COM SHASHI PRASAD

ALL SUBSCRIBER PROFILE ATTRIBUTE

SUBSCRIBERKEY EMAIL FIRSTNAME LASTNAME 1234567890 B2.SHASHI@GMAIL.COM <BLANK> <BLANK>

WHEN YOU PERFORM THE SEND WHAT HAPPENS :

THE SUBSCRIBER IS PRESENT IN ALL SUBSCRIBERS, SO THE EMAIL WILL PULL
THE DATA FROM ALL SUBSCRIBERS AND PROFILE ATTRIBUTES

DISPLAYS :

Hello SHASHI PRASAD

SENDABLE DATAEXTENSION ATTRIBUTES TAKES PRECEDENCE FOR DSIPLAYING IT
OVER THE PROFILE ATTRIBUTES BUT IT DOESNOT UPDATE THE PROFILE ATTRIBUTE.
IT WILL UPDATE THE PROFILE ATTRIBUTE IF YOU PERFORM A TRIGGER SEND.
HERE IS THE LINK

SCENARIO 4 :

SENDABLE DATA EXTENSION

SUBSCRIBERKEY EMAIL FIRSTNAME LASTNAME 1234567890 B2.SHASHI@GMAIL.COM SHASHI PRASAD

ALL SUBSCRIBER PROFILE ATTRIBUTE

SUBSCRIBERKEY EMAIL FIRSTNAME LASTNAME <BLANK>      <BLANK> <BLANK> <BLANK>

WHEN YOU PERFORM THE JOURNEY SEND WHAT HAPPENS :

IN YOUR JOUREY SETTING YOU MADE THE FOLLOWING SEETINGS



DISPLAYS :

YOU WILL NOT RECEIVE THE EMAIL AND LEADS TO HARD ERRORS.



SCENARIO 5 :

SENDABLE DATA EXTENSION

SUBSCRIBERKEY EMAIL FIRSTNAME LASTNAME 1234567890 B2.SHASHI@GMAIL.COM SHASHI PRASAD

ALL SUBSCRIBER PROFILE ATTRIBUTE

SUBSCRIBERKEY EMAIL FIRSTNAME LASTNAME <BLANK>      <BLANK> <BLANK> <BLANK>

WHEN YOU PERFORM THE JOURNEY SEND WHAT HAPPENS :

IN YOUR JOUREY SETTING YOU MADE THE FOLLOWING SEETINGS

DISPLAYS :
YOU WILL RECEIVE THE EMAIL AND SUBSCRIBER WILL BE ADDED TO ALL SUBSCRIBERS BUT
WILL NOT UPDATE PROFILE ATTRIBUTES



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