VIEW AS WEB PAGE

 VIEW AS WEB PAGE 

Q: WHEN WE BUILT EMAILS, WHY DO WE USE VAWP ?

IF WE WANT TO ALLOW SUBSCRIBERS TO VIEW THE EMAIL IN WEB VERSIONS, WE USE "VAWP"

Q: HOW TO INCLUDE VAWP INTO MY EMAIL BUILTS ?

IN YOUR "ADD CONTENT" TAB , CLICK ON "INSERT  CODE SNIPPET" TOOL AND UNDER "SYSTEM SNIPPETS" SELECT "VIEW EMAIL AS A WEB PAGE" , BELOW CODE SNIPPET WILL BE WRITTEN IN YOUR EMAIL CONTENT :


To view this email as a web page, click <a href="%%view_email_url%%">here.</a>

%%view_email_url%% IS A EAMIL PERSONALIZATION STRING , IF YOU WANT TO LEARN MORE CLICK HERE.

Q: WHAT IS MESSAGECONTEXT IN EMAIL BUILTS AND WHY WE NEED THEM ?

IF YOU WANT TO PRE-DEFINE THE  CONTEXT AND WANT TO DISPLAY THE CONTENT BASED ON THOSE DEFINITIONS, WE USE  "_MESSAGECONTEXT". 
SAY FOR EXAMPLE , IF YOU INCLUDE VAWP IN YOUR EMAIL 


<a href="%%view_email_url%%" target="_blank">View email in your browser</a>

AND IF YOU CLICK THE LINK AND OPEN IT IN A WEB PAGE, THIS VAWP LINK WILL ALSO APPEAR IN WEB PAGE WHICH BECOMES COUNTER INTUTIVE TO EMAIL DESIGN.

TO OVERCOME THIS SITUATION WE WOULD USE  _MESSAGECONTEXT
%%[ if _MessageContext != "VAWP" or _MessageContext != "LANDINGPAGE "  then ]%%
<a href="%%view_email_url%%" target="_blank">View email in your browser</a>
%%[ endif]%%

YOU CAN REFERENCE  _MESSAGECONTEXT TO CONTROL WHAT HAPPENS WHEN.
IF YOU WANT TO LEARN MORE CLICK HERE. AND GOTO MESSAGECONETENT SECTION.

Q: VAWP IS NOT WORKING AND IS  DISPLAYING A MESSAGE "THE SYSTEM IS TEMPORARILY UNAVAILABLE, WE APOLOGIZE FOR INCONVENIENCE" WHAT CAUSES THIS ISSUE ?

VWAP LINK IS ACTIVE ALWAYS, HOWEVER THERE ARE SEVERAL REASONS FOR IT NOT TO
 WORK.


REASON 1 : EITHER YOU HAVE OVERWRITTEN OR UPDATED THE DATA EXTENSION
FROM WHICH YOU PERFORMED THE SEND AND BROKE THE LINK.


REASON 2 : IF YOU DELETED THE DATA EXTENSION FROM WHERE YOU SEND.
BECAUSE THE LINK WORKS BY COLLECTING THE DATA FROM THE DATASOURCE OF
SUBSCRIBER AND PERFORM LOOKUP TO CREATE THE EMAIL. IF ANYTHING IS BROKEN
FROM THE SEND AND THE EMAIL IT WILL BREAK THE LINK.



Q:  CONTENTS ARE NOT MATCHING IN EMAIL AND VWAP,  WHAT IS CAUSING THIS ISSUE ?

DATA CONTAINED IN EMAIL ARE STATIC IN NATURE WHEREAS VWAP RENDERS EMAIL CONTENT IN WEB VIA LOOKUP TO THE DATASOURCE FOR THE SUBSCRIBER, IF YOU ARE USING THE SAME DATA EXTENSION IN MULTIPLE JOURNEYS AND SENDS AND IF YOU ARE UPDATING THE DATA EXTENSION VIA UPDATE ACTIVITY OR UPSERT FUCNTION, IT WILL BREAK THE LINK BETWEEN EMAIL AND WEB PAGE RENDERING OF THE EMAIL CONTENT.


Q:  WE ARE OVERWRTIING THE DATA EXTENSION EVERYTIME WE PERFORM THE JOURNEY SEND AND DUE TO WHICH OUR VAWP IS NOT WORKING, HOW SHOULD WE FIX THIS?

THERE ARE SEVERAL WAYS TO KEEP THE VAWP WORKING :
1. IMPLEMENT SEND LOGGING 
IMPLEMENT SEND LOGGING BY CREATING A SENDLOG DATA EXTENSIONS TEMPLATE AND LOG THE SEND WITH REQUIRED PERSOANLIZATION DATA.

FOR EXAMPLE : YOU ARE USING "FIRSTNAME" AND "LASTNAME" FOR PERSONALIZATION  

STEP 1. CREATE CUSTOM ATTRIBUTE "FIRSTNAME" AND "LASTNAME" IN YOUR SEND LOG DATA EXTENSION
STEP 2. CREATE AN AMPSCRIPT BLOCK TO REFERENCE SEND LOG DATA FOR PERSONALIZATION
%%[
IF _messageContext != "VAWP" then
/* Set variables for looking up in send logging data extension */
Set @SubID = SubscriberID   /* subscriber id of the record */
Set @Job_ID = JobID  /* job id for the send */
Set @FIRSTNAME = lookup("Send_logging_DE","FIRSTNAME","SubID",@SubID ,"JobID",@Job_ID )
Set @LASTNAME = lookup("Send_logging_DE","LASTNAME","SubID",@SubID ,"JobID",@Job_ID )
ENDIF
]%%

2. IMPORT ACTIVITY

USE IMPORT ACTIVITY AND IMPORT THE REPORT INTO A DATA EXTENSION AND REFERNECE PERSONALIZATION USING THIS DATA EXTENSION. 

%%[
IF _messageContext != "VAWP" then
/* Set variables for looking up in send logging data extension */
Set @SubID = SubscriberID   /* subscriber id of the record */
Set @Job_ID = JobID  /* job id for the send */
Set @FIRSTNAME = lookup("REFERENCE_DE","FIRSTNAME","SubID",@SubID ,"JobID",@Job_ID )
Set @LASTNAME = lookup("REFERENCE_DE","LASTNAME","SubID",@SubID ,"JobID",@Job_ID )
ENDIF
]%%

3.  USING UPSERT FUNCTION 
%%[
  IF _IsTestSend == false AND _messageContext != "VAWP" then
    UpsertDE('LOG_DE',1,'SubscriberKey', _SubscriberKey, 'JobID', jobid,
'FIRSTNAME ',FIRSTNAME , 'LASTNAME ', LASTNAME )
  ENDIF
]%%

%%[
  IF _messageContext != "VAWP" then
   SET @SubscriberKey = AttributeValue('_SubscriberKey'
   SET @FIRSTNAME = AttributeValue('FIRSTNAME ')
   SET @LASTNAME = AttributeValue('LASTNAME ')
  ELSE
    SET @copyDERowSet = LookupOrderedRow('LOG_DE',1,'SubscriberKey ASC',
    'SubscriberKey',_SubscriberKey, 'JobID', jobid)
    SET @copyRow = Row(@copyDERowSet, 1)
    SET @SubscriberKey = Field(@copyRow, 'SubscriberKey')
    SET @FIRSTNAME = Field(@copyRow,'FIRSTNAME ')
    SET @LASTNAME = Field(@copyRow,'LASTNAME ')
  ENDIF
]%%


Bonus : We want to implement a count down widget for Promotional Event, how to achieve it? Ans - Utilize VAWP and show the count down widget in Web Page. VAWP renders the data from the data source that has been referenced in the context which is real time in nature.





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