CAPTURE INTERACTIONS DATA LEVERAGING SEND LOGGING

 CAPTURE INTERACTIONS DATA LEVERAGING SEND LOGGING



STEP BY STEP GUIDE HOW TO ENABLE INTERACTIONS IN SALESFORCE MARKETING CLOUD LEVERAGING SEND LOGGING

STEP 1 :  SEND LOG ENABLEMENT

Enablement of send logging step by step guide can be found here

STEP 2 :  CREATE DATA EXTENSION FOR INTERACTION LOG

Primary keys : JobId, ListId, BatchId, Eventdate ,Subscriberkey and InteractionEvent


STEP 3 :  BUILD AUTOMATION FOR INTERACTION LOGGING


STEP 4 :  BUILD QUERY ACTIVITIES FOR INTERACTION LOGGING

======================================================================
  • Query Activity for Sent 
======================================================================
Select  
       JobID
      ,ListID
      ,BatchID
      ,SubID
      ,SubscriberKey
      ,EventDate
      ,ViewLink
      ,EmailId
      ,EmailName
      ,memberid
      ,'Sent' as InteractionEvent
      ,GetDate() as ModifiedDate
From
    SendLog
Where DATEDIFF(hh,  EventDate,GetDate())=24

======================================================================
  • Query Activity for Open
======================================================================
Select  
       s.JobID
      ,s.ListID
      ,s.BatchID
      ,s.SubID
      ,s.SubscriberKey
      ,o.EventDate
      ,s.ViewLink
      ,s.EmailId
      ,s.EmailName
      ,s.memberid
      ,'Opened' as InteractionEvent
      ,GetDate() as ModifiedDate
From
    SendLog s
inner join (
Select
       JobID
      ,ListID
      ,BatchID
      ,SubscriberID as SubID
      ,SubscriberKey
      ,EventDate
From _Open
Where DATEDIFF(hh,  EventDate,GetDate())=24
             ) o
on
    o.JobID = s.JobID
and o.ListID = s.ListID
and o.BatchID = s.BatchID
and o.SubscriberKey = s.SubscriberKey

======================================================================
  • Query Activity for Click
======================================================================
Select  
       s.JobID
      ,s.ListID
      ,s.BatchID
      ,s.SubID
      ,s.SubscriberKey
      ,c.EventDate
      ,s.ViewLink
      ,s.EmailId
      ,s.EmailName
      ,s.memberid
      ,'Clicked' as InteractionEvent
      ,GetDate() as ModifiedDate
From
    SendLog s
inner join (
Select
       JobID
      ,ListID
      ,BatchID
      ,SubscriberID as SubID
      ,SubscriberKey
      ,EventDate
From _Click
Where DATEDIFF(hh,  EventDate,GetDate())=24
             ) c
on
    c.JobID = s.JobID
and c.ListID = s.ListID
and c.BatchID = s.BatchID
and c.SubscriberKey = s.SubscriberKey

======================================================================
  • Query Activity for Bounce
======================================================================

Select  
       s.JobID
      ,s.ListID
      ,s.BatchID
      ,s.SubID
      ,s.SubscriberKey
      ,b.EventDate
      ,s.ViewLink
      ,s.EmailId
      ,s.EmailName
      ,s.memberid
      ,'Bounced' as InteractionEvent
      ,GetDate() as ModifiedDate
From
    SendLog s
inner join (
Select
       JobID
      ,ListID
      ,BatchID
      ,SubscriberID as SubID
      ,SubscriberKey
      ,EventDate
From _Bounce
Where DATEDIFF(hh,  EventDate,GetDate())=24
             ) b
on
    b.JobID = s.JobID
and b.ListID = s.ListID
and b.BatchID = s.BatchID
and b.SubscriberKey = s.SubscriberKey

======================================================================
  • Query Activity for Unsubscribe
======================================================================

Select  
       s.JobID
      ,s.ListID
      ,s.BatchID
      ,s.SubID
      ,s.SubscriberKey
      ,u.EventDate
      ,s.ViewLink
      ,s.EmailId
      ,s.EmailName
      ,s.memberid
      ,'Unsubscribed' as InteractionEvent
      ,GetDate() as ModifiedDate
From
    SendLog s
inner join (
Select
       JobID
      ,ListID
      ,BatchID
      ,SubscriberID as SubID
      ,SubscriberKey
      ,EventDate
From _Unsubscribe
Where DATEDIFF(hh,  EventDate,GetDate())=24
             ) u
on
    u.JobID = s.JobID
and u.ListID = s.ListID
and u.BatchID = s.BatchID
and u.SubscriberKey = s.SubscriberKey

References :

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