Email Interactions and Tracking

 Email Interactions and Tracking


It was observed by the reporting team that we have email sent and clicks but no opens. _Open data view was not recording open due to some reasons.

 

After a through analysis it was observed, the discrepancies arises because of "Inferred Opens". Basically an inferred open is when there is a click associated with a subscriber without a recorded open (e.g. if images are blocked). Inferred opens are not included inside of any UI tracking and Data Views.

 

To solve such issues, we need to add a custom tag :

<custom name="opencounter" type="tracking"/>

 

This custom tag add a pixel and any "inferred opens" clicks are recorded with Opens. Irrespective of opens where the email was clicked and rendered.




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